- HARMAN and Havas Announce Global Partnership for a Globally Integrated Agency Model
- The overall scope mainly includes creation, media and production
- The competitive pitch, underway since July and led by Roland Bergerinvolved all major holding companies to find a partner able to serve HARMAN brands worldwide
- HARMAN’s consumer brands include JBL, Harman KardonAKG and Marc Levinsonamong others
NEW YORK, November 21, 2022 /PRNewswire/ – HARMAN International today announced Havas Group as its go-to global agency for all of its brands and territories. The cross-market and cross-discipline scope covers integrated marketing solutions across HARMAN’s businesses and brands, including iconic consumer lifestyle brand JBL, home audio brand Harman Kardonand HARMAN’s B2B technology products, services and solutions for automakers and enterprise customers worldwide.
Havas Group will provide a global and fully integrated solution that brings together brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing. The highly competitive field stretched from July 2022 involved competition from all the major holding companies.
The Havas Global Account team will work out of regional hubs for the Americas, Europeand Asia as well as by dedicated teams in key markets.
Havas Group will apply its proven integrated Village approach to HARMAN, delivering a globally aligned strategy across markets and disciplines, leading to greater creative and local market adoption while maintaining local market relevance and agility . Havas Group’s ability to deliver end-to-end production services, a data-driven experience and a media solution that unlocks meaningful content and economies of scale, as well as holistic planning and performance across all channels, were key considerations in their selection. Part of Havas’ mandate is to take the JBL brand to the next level of consumer activation.
The new technologies, tools and platforms of the Havas Group as well as its data-centric strategic approach, allow for reduced complexity, making it possible to consolidate the list of HARMAN agencies.
Vice President of Brand Strategy and Consumer Insights of HARMAN International, John Livanos said; “The HARMAN marketing team is strengthening our operating model and building on the fundamental principles of insight, automation, integration, measurement and accountability that will unlock exponential business growth. Havas will be a central partner in this growth path. We are delighted to build the solutions we need together and know that Havas is as invested in our success as we are.”
Chairman and CEO of the Havas group, Yannick Bollore added; “We are thrilled to start this exciting new partnership with HARMAN. At Havas, we combine agility and global reach, which makes us a brilliant option for a growing company like HARMAN with enormous ambition. that comes to life and a great opportunity for us to achieve significant growth together.”
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers and businesses worldwide, including connected car systems, audio and visual products, business automation solutions ; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®Infinite®JBL®Lexicon®, Marc Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN connected car and audio systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europeand Asia. HARMAN is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
About the Havas Group
Havas is one of the world’s largest communication groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. The mission of the Havas Group is to make a significant difference for brands, companies and people. To better anticipate the needs of its customers, Havas has adopted a fully integrated model through its 70+ Havas Villages around the world. In these Villages, the creative, media and health & wellbeing teams work together, ensuring agility and a seamless experience for customers. We are committed to building a diverse culture where everyone feels they belong, can be themselves, flourish and grow.
Further information on the Havas group is available on the company’s website: havasgroup.com
SOURCE Havas Group