PressReader selects STN Video’s OVP to integrate video into its digital publishing platform

Press release | PSTN video

STN Video, creator of North America’s award-winning online video platform (OVP), is pleased to announce that it will power video on PressReader’s Branded Editions platform, an innovative digital publishing SaaS solution. for publishers wanting custom digital editions for the web, through apps, and as kiosks. Publishers and other content creators will now be able to include STN’s exclusive premium video content and monetization in their digital editions.

“PressReader and STN Video share many partners in the publishing space, and these partners have requested expanded video offerings,” said Steve Chapman, SVP Content Partnerships at PressReader. “We are excited to integrate the STN Video Player and Premium Content Library into our Branded Editions platform, providing publishers and their readers with the video content they crave, while generating new revenue streams for our common partners.”

PressReader’s Branded Editions platform helps publishers and content creators reach new audiences and engage users longer. Over the past 12 months, users have read more than 422 million issues each month with content powered by the Branded Editions platform.

For more than 20 years, PressReader’s proprietary technology has processed thousands of newspapers and magazines every day, extracting text and images and making articles instantly translatable, searchable and easy to read on mobile devices. STN’s premium online video platform will integrate with PressReader’s native Branded Editions SaaS platform, which is currently used by thousands of titles to deliver digital editions of their newspapers and magazines, as well as online content. Publishers will now be able to provide their readers with access to premium video content and benefit from new sources of monetization in a format that already enjoys one of the highest levels of user engagement for digital products.

“The PressReader partnership will bring incredible innovation to both our publishers and their audiences,” said Phillipe Guay, Chief Revenue Officer of STN Video. “Adding relevant videos to PressReader’s Branded Editions platform will not only add value to users by giving them great video content to complement what they are already getting, like local sports highlights or breaking news , but will also unlock an important new revenue stream for publishers – a real win/win on every level.

STN’s NextGen Video Player, the foundation of STN’s integration with PressReader’s Branded Editions platform, is fully customizable to the desired publisher experience and displays enhanced metrics across the board, including :

● 14% increase in impressions, 20% increase in viewability

● 16% increase in the number of players

● 9% improvement in page loading speed

STN simplifies publisher workflows, increasing revenue potential through various monetization opportunities. The solution only takes a few minutes to install and enables viewing of robust video content from hundreds of premium content providers on desktop and mobile.

About STN Video:

STN Video is North America’s largest independent online video platform, helping digital publishers, content providers and advertisers thrive through online video. STN Video offers brand-safe video from over 250 providers, including MLB, Rolling Stone, Variety, Associated Press, NBA and Bloomberg, and in contextually relevant environments on over 1,900 trusted local publishers , including the New York Post, the Boston Globe and the Chicago Tribune. , Miami Herald and more.

STN Video has a library of over 1 million videos covering sports, business, technology, entertainment, lifestyle and more. Using Smart Match® AI-powered technology, publishers simply place an embed code on their website and relevant video content is matched to their articles. For more information, visit www.stnvideo.com or follow them on LinkedIn, Facebook and Twitter.

About the PressReader group of companies:

PressReader Limited is a group of technology companies whose mission is to transform the way people read and learn in the digital age. The company is building a single, data-driven, experience-centric platform to empower content creators, readers and business partners at every stage of content creation, distribution, information consumption and brand engagement.

The company works with the publishers of more than 14,000 newspapers, magazines and educational publications and collaborates with global business partners from 150 countries to connect people from all corners of the world with quality content. The Company’s online reading platform, PressReader, is the world’s largest digital newsstand. The all-you-can-read platform offers more than 7,000 newspapers and magazines in 64 languages ​​from more than 125 countries.

Founded in 1999 in Vancouver (Canada), the company has since grown to more than 500 employees worldwide with international offices in Dublin (Ireland), Manila (Philippines) and Phoenix (USA).

About Branded Editions:

Branded Editions, operated by the PressReader group of companies, is the premium technology that powers some of the world’s most prestigious titles, including The Guardian, The Washington Post, The New York Times, Clarín, El Universal and El País. Our award-winning technology supports web, iOS, Android and Amazon products, allowing you to deliver your digital content to your readers how and where they want. For more information, visit https://www.brandeditions.com/

About Georgia Duvall

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