State of Texas Announces New Media Rights Agreement with LEARFIELD

SAN MARCOS, Texas – Texas State Athletics has announced that it will continue its partnership with LEARFIELD for media rights representation.

LEARFIELD, the industry leader headquartered in Plano, TX, has represented the Bobcats since 2014. Through the hard work and dedication of Texas State Sports Properties, which is LEARFIELD’s local state-only team of Texas, local, regional and national corporate partners support Texas State Athletics and its student-athletes. Bucky Lamb has served as the property’s general manager since 2016, and he and the rest of the Texas State Sports Properties team work with the entire athletics administration to align and maximize partnerships with the Bobcats.

With more than 30 corporate partners, Texas State Sports Properties and LEARFIELD help create activation opportunities for Bobcat supporters, including social media campaigns, on-site experiences, advertisements on state broadcasts of Texas, stadium signage, academic initiatives, etc.

“The Texas State-LEARFIELD partnership has been a great partnership and will become even better under this new agreement,” Texas State Athletics Director Don Coryell said. “Bucky and the entire team at LEARFIELD have been extremely important to the growth of the State of Texas over the years and allow us to dedicate more resources to the experience of our student-athletes. We appreciate the support of our corporate partners and appreciate the LEARFIELD team for meeting their needs to maximize their investment in Texas State Athletics.

In addition to media rights, LEARFIELD represents the State of Texas through its other owned companies that fans will recognize: CLC (licensing); Paciolan (ticket office); and SIDEARM Sports (official athletics site,

“The State of Texas is a special place, and we are proud to link the LEARFIELD brand to the Bobcat brand,” said Mike Hamilton, LEARFIELD executive vice president, University Partnership Group. “We are honored to have the opportunity to continue to work with the entire Texas State Athletics staff and leadership to strengthen the Bobcat brand in a rapidly changing era of college sports.”

Texas State Athletics

Home to more than 360 student-athletes in 16 intercollegiate teams, Texas State Athletics is one of the Sun Belt Conference’s premier athletic departments. The Bobcats have won 153 conference championships in school history and in the past four seasons have twice won the Vic Bubas Cup, which is awarded to the top athletic department in the Sun Belt. In preparing champions for the next stage of their careers, Texas State Athletics proudly represents Texas State University, which is one of the fastest growing universities in the state of Texas.


LEARFIELD is a media, data and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD’s services include managing media licenses and sponsors of collegiate sports properties; publishing, audio, digital and social media; data analysis and information; ticketing software; and ticket sales, premium seats and fundraising services; Branding; campus-wide business and sponsorship development; and site technology systems. Since 2008, it has been the title sponsor of NACDA’s famous LEARFIELD Directors’ Cup, recognizing athletic departments from all divisions.

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