Pearl TV teams up with software maker iWedia to streamline ATSC 3.0 integration in Android TV devices

The ATSC 3.0 Pearl TV coalition has partnered with iWedia, a division of Belgian video middleware developer Zappware, to deliver NextGen TV-centric system-on-chip solutions to companies making smart TVs and other powered streaming devices. by Google’s Android TV operating system.

“Android TV is one of the most versatile operating systems out there, powering smart TVs and streaming boxes for nearly a decade,” Pearl TV chief executive Anne Schelle said in a statement sent. at Next TV one day later than most other competing B2B media.

“With a loyal, tech-savvy and content-loving consumer base, this platform enables Android TV makers to quickly onboard and accelerate their introduction of engaging features for NextGen TV consumers with sophisticated SoC technology. powered by iWedia,” added Schelle.

Pearl TV is the coalition of broadcast companies leading the industry’s transition to ATSC 3.0, aka NextGen TV, the first major technology overhaul for broadcast receivers since 1996,

According to Pearl TV, there are currently around 110 ATSC 3.0-enabled smart TV models available at retail, offered by Hisense, Sony, Samsung, and LG starting at $599.

“NextGen TV has proven to be one of the fastest growing new technologies being introduced to consumers and this partnership with Pearl TV opens up a seat at the table for Android TV makers,” said Hans-Juergen, CEO of iWedia. “We are recognized pioneers in Android TV, recently surpassing six million operating system deployments, and we are delighted to partner with Pearl TV and help manufacturers who want to streamline and accelerate their product introduction with this state-of-the-art broadcast technology.”

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