Elden Ring sells 12 million copies in less than three weeks, from software “extending the brand beyond gaming”

Elden Ring has been out for just 20 days and already it has sold a whopping 12 million copies, making it From Software Soulsborne’s best-selling game to date.

Comparatively, Dark Souls 3 took a few months to sell 3 million copies and even years later, in 2020, it sold 10 million. That Elden Ring outsold Dark Souls 3 (as of 2020) in less than three weeks is quite an achievement. This news comes by way of a new Press release From Software came out, praising the game for selling 1 million of that 12 million just inside Japan.

“It’s amazing how many people have played Elden Ring,” Hidetaka Miyazaki, director of Elden Ring and president and CEO of From Software, wrote in the release. “I would like to express our sincere thanks on behalf of the entire development team. Elden Ring is based on a mythological story written by George RR Martin. We hope players will enjoy a high level of freedom as they venture into its vast world, explore its many secrets, and face its many threats. Thank you for your continued support.”

Elsewhere in the release, Bandai Namco CEO and President Yasuo Miyakawa refers to Elden Ring as a brand, seemingly hinting that more Elden Ring content may, unsurprisingly, be coming in the future. Miyakawa also says the publisher is looking to expand the Elden Ring brand beyond games.

“A lot of effort has been put into creating Elden Ring so that we can exceed the expectations of our fans around the world,” Miyakawa wrote in the press release. “Likewise, we will continue our efforts to extend the brand beyond the game itself and into everyone’s daily lives. We will continue to create fun and fulfillment through entertainment, so that we can bring and connect with our fans around the world.

As for what Miyakawa is referring to, anyone can guess. Anyway, more Elden Ring doesn’t seem like a bad thing, does it, Terni?

The press release also says, “Please expect more from Elden Ring as IPs (characters and other intellectual properties) in hopes of expanding beyond the realm of games”, so it seems very clear that Bandai Namco and From Software have bigger plans for Elden Ring.

To learn more about Elden Ring, read game informant Review Elden Ring to find out why we think it’s one of the greatest games ever made, then check out this story on how Elden Ring had the second-best launch month sales of any game over the course of of the last 12 months. Read about this Elden Ring player who beat Godrick the graft with bananas after that.

Where are you in Elden Ring? Let us know in the comments below!

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