Zoom acquires Luminal’s assets for virtual events


Zoom videoconferencing platform recovers assets from the event production platform Liminal, a startup that was developed extensively on Zoom software development toolkit (SDK).

The announcement came in a corporate blog post on Tuesday (December 28) which also notes that Andy Carluccio and Jonathan Kokotajlo, two of Liminal’s co-founders, will be switching to Zoom.

“Liminal’s solutions, including their ZoomOSC and ZoomISO applications, will help bridge Zoom to traditional and emerging event control applications and hardware to support theaters, broadcast studios and other creative organizations. to meet complex technical production needs, collaborate and create online efficiently, ”Janine Pelosi, Director of Marketing at Zoom, wrote in the announcement.

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“By adding these capabilities and much more to our product and event management offerings, we believe we will continue to be the leading comprehensive, one-stop, hybrid event management platform in the marketplace.” Pelosi continued.

With the additional assets of Liminal, Zoom said it could cover everything from creative production and editing to full broadcasts of bespoke live events. Zoom will also be able to offer pre-event planning and post-event analytics.

“With virtual and hybrid events here to stay, users will need the best tools to professionally produce their programs and performances online from anywhere in the world,” Pelosi said.

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In July 2021, Zoom invested in corporate event technology company Cvent, “as part of Cvent’s plans to become a public company.”

The blog post adds that the two organizations “have a long history of collaborating as technology partners and as users of each other’s solutions,” and that Cvent’s in-person event technology complements its own leadership in this area. video communications.

Earlier in December, Zoom also invested in American Express Global Business Travel (GBT) as part of GBT’s market entry, according to the blog post. GBT, a business-to-business (B2B) travel platform, also offers virtual, face-to-face and hybrid meeting and event experiences.

“We continue to work tirelessly to expand our platform and capabilities to meet a wider range of needs when planning, producing and managing events of all types, including virtual events. and hybrids, ”Pelosi said.

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