Salesforce launches startup program in India

Salesforce, the CRM specialist, has launched a Salesforce start-up program in India, designed to empower startups to innovate, increase customer connections and grow their businesses.

This program aims to provide disruptive startups with access to Salesforce technology, experts, ecosystems, as well as corporate mentorship to create real impact. The Salesforce Startup Program will provide a unified platform to help foster and accelerate an environment of innovation, growth and collaboration for startups through sales, developer relationships, app exchange, community of pioneering products, pioneers and venture capital organizations.

The Salesforce Starter Program includes offerings such as access to Salesforce services, including its CRM platform. Startups will also have access to the Salesforce AppExchange, which is a repository of pre-built applications from Salesforce and partners that generate value by solving business issues, as well as an access point for consultants who develop custom solutions. Through this program, startups will have the opportunity to innovate in a global market via AppExchange.

This program provides startups with access to the pioneer community and the platform of mentoring opportunities from industry experts, including coaching on product strategy, technology, and design. Through Salesforce Ventures, start-ups can also have the opportunity to present themselves to the company’s technology investors. In addition, Salesforce will support start-ups with their go-to-market, product development and design strategies.

Launch Comments, Sanket Atal, SVP and MD – Sites, Salesforce India said “2021 has been a pivotal year for the Indian startup ecosystem. We have witnessed a growing list of unicorns that cater not only to the Indian market but also to the global market. At Salesforce, our goal is to empower the growing startup ecosystem by providing them with access to the latest Salesforce technologies to help grow scale and also access a platform to reach a global audience. These are exciting times for startups and we look forward to many successful partnerships in the years to come. “

Further, Arundhati Bhattacharya, CEO and President of Salesforce India, said, “Startups are a critical pillar of our successful growth in India. With the Salesforce Startup Program, we want to innovate locally to solve local problems while promoting these solutions globally. I have no doubts that we will be able to deliver large-scale innovations that enable the growth of both the ecosystem and Salesforce. “

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