Entrinsik renames the integrated business intelligence division of Inform


Entrinsik, Inc., a provider of intuitive business intelligence, rebrands the Integrated Business Intelligence division, expanding the way developers can implement analytics and visuals in their products while providing faster access to market.

This spring Entrinsik decided it was time to leverage unique, one-to-one marketing to highlight the value of Inform Embedded for the software development industry. This rebranding is a commitment to consolidate Entrinsik’s position, offering and market orientation, according to the supplier.

The rebranding of Inform Embedded is not just a cosmetic exercise. In addition to the new graphic identity, Tad Buck was recently promoted to Director of the Embedded team. In this role, Tad will be responsible for creating and executing the company’s integrated analytics strategy, sales and expanding Entrinsik’s footprint in the software development industry.

“The rebranding symbolizes our continued growth and focus,” said Doug Leupen, CEO and Founder of Entrinsik. “Inform Embedded is what we do and who we serve. It’s more than new logos and a name; it’s an opportunity to innovate and align our focus with customer needs. Our vision for Informer Embedded is to connect end users to their end users by providing targeted self-service analytics within new software solutions, and our mission is to create a better way for our customers. “

For more information on this news, visit www.entrinsik.com.

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