Zoom in to start testing ways to monetize free users

Users of Zoom’s free tier could start seeing ads on the platform as part of a new pilot program.

Ads will only be used on the browser page displayed when users end a meeting and will not appear during calls. This will also only be implemented on the basic level of service.

Banner ads will appear at the top of the browser screen and there will also be a link for users to manage cookies.

It marks a significant change from Zoom, which became a household name during the pandemic largely because of its free tier. However, questions arose as to how it would monetize its free users as the world returned to some sort of normalcy.

The Basic service allows users to host group meetings for up to 40 minutes, but there will potentially be a new restriction on the Basic level, which Zoom says is a necessary step.

“This change ensures that our free Basic users can continue to connect with their friends, family and colleagues with the same robust platform that we have always offered,” wrote Janine Pelosi, Zoom’s Marketing Director, in a blog post.

Zoom spent much of 2021 trying to grow beyond a video conferencing platform, investing heavily in hybrid work capabilities, which included a $ 100 million fund for startups to create. applications on the platform.

The company has also been busy with potential acquisitions; it recently announced its intention to acquire German machine learning startup Karlsruhe Information Technology Solutions. The company also attempted to make a multibillion-dollar acquisition of customer service software maker Five9. But the deal was called off, apparently over concerns from Five9 investors, with U.S. regulators also worried about the takeover.

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