The past two years have seen a huge amount of buyouts and mergers in the gaming industry, and now GN, the parent company of popular audio brand Jabra, has agreed to buy gaming peripherals maker SteelSeries.
Announced as part of a joint Press release today, the deal is valued at around $ 1.24 billion as GN seeks to integrate another Danish SteelSeries company under its umbrella. While SteelSeries and GN subsidiary Jabra do not appear to overlap, there should be some potential for sharing and strengthening research and development for Jabra and SteelSeries audio products, which range from budget Bluetooth headsets to high-end gaming headsets. and more.
In a statement regarding the deal, SteelSeries CEO Ehtisham Rabbani said: to energize these efforts.
Rabbani also added that while GN will be its new parent company, SteelSeries will continue to operate independently.
Although not as well-known as its more popular subsidiaries, GN has been around for 150 years and is considered one of the first companies to market mobile Bluetooth headsets.
And SteelSeries has made a handful of its own acquisitions over the past year, including purchase deals from KontrolFreek and audio specialist for gaming Nahimic, whose products have been featured in a range of laptops. of premium gaming over the years.
But the whole thing is that with its agreement to buy SteelSeries, GN continues the trend of game acquisitions that has seen HP buys HyperX, the buyouts of Elgato, Scuf and Origin PC by Corsair, Logitech acquires Blue, and a lot Following-everything over the past two years.
Gaming revenue has skyrocketed over the past 18 months due to the covid-19 pandemic forcing more people to stay indoors and rely on gaming as a great source of entertainment, the consolidation of manufacturers of play accessories therefore makes sense. And while the $ 1.24 billion deal for SteelSeries is one of the biggest buyouts we’ve seen so far, so many gaming brands continue to merge that it likely won’t be the last.