Microsoft acquires video editing software start-up Clipchamp

Satya Nadella, CEO of Microsoft Corp., speaks at the Future Decoded Tech Summit in Bengaluru, India on Tuesday, February 25, 2020. Microsoft will open a new data center region in Spain, expanding its strategic partnership with Telefonica SA, according to Telefonica’s statement.

Photographer: Samyukta Lakshmi / Bloomberg via Getty Images | Bloomberg | Getty Images

Microsoft announced Tuesday that it has acquired Clipchamp, a start-up offering software that consumers and corporate employees can use to edit videos. Terms of the deal were not disclosed.

The technology aligns with years of Microsoft’s efforts to expand its productivity software offerings for both home and business. When Microsoft announced upcoming price increases for its Office 365 subscriptions in August, it flagged additions to the bundle, including the Teams communications app.

While Clipchamp offers a Windows application, part of the service’s power lies in its ability to take advantage of online computing resources.

“Clipchamp’s technical approach consists in combining the simplicity of a Web application with the possibility of processing video using all the computing power of a PC with acceleration of the graphics processing unit (GPU), this that was previously limited to traditional video applications, ”Chris Pratley, corporate vice president for Office Media Group at Microsoft, wrote in a blog post.

Clipchamp services are not yet available through a Microsoft licensing program, a Microsoft spokesperson told CNBC in an email.

“As we move forward with the integration planning, we will have a process to potentially convert existing Clipchamp users / customers to Microsoft subscribers,” the spokesperson said.

Clipchamp was founded in 2013, is based in Brisbane, Australia, and has 92 employees, according to data from LinkedIn. Investors include Ten13 and Tola Capital.

In July, Clipchamp said it had 17 million registered users, with adoption at more than 390,000 businesses, up 54% year-over-year. Clipchamp’s website says Deloitte, Google, Microsoft and Zendesk are among the companies that use its software.

The startup saw 140% export growth in the 9:16 format, which works with Instagram stories from Facebook and TikTok. People have also used Clipchamp for screen recording and webcam recording. As the pandemic continued into the second quarter, Facebook said it had 3.51 billion monthly users of its family of apps, up 12% year-over-year.

The announcement comes three weeks after Adobe announced it had acquired, whose software allows users to comment on videos during the editing process, for $ 1.275 billion. Microsoft itself has already shown interest in the video, having participated in talks last year to acquire TikTok’s US operations. TikTok ultimately decided not to go ahead with this deal. And in 2018, Microsoft acquired education-oriented video startup Flipgrid.

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