Robinhood Competitor Public Launches In-App Live Audio Programming

Audience, the social networking and trading app, is the next app to enter live audio. Like many applications before it, the company said it plans to roll out live audio functionality starting this week under the name Public Live. Unlike its competitors, like Clubhouse and Twitter Spaces, however, Public will initially schedule these chats with moderators they pay, meaning not everyone can start a conversation. It will host around three events per week, and users will receive a push notification to join, as well as a badge inside the app allowing them to access it. Topics can include coverage of an upcoming IPO, today’s news, or analysis.

The first discussion will take place between Scott Galloway, who co-hosts the Pivot podcast and is an investor in the app, and Stephanie Ruhle, NBC News senior business correspondent and MSNBC presenter. It will be live in the app next Wednesday and will not be saved for publication elsewhere. Other future hosts include Nora Ali, former presenter of Cheddar News, and Kinsey Grant, co-founder of Thinking is Cool and former host of the Morning Brew Business Casual Podcast.

An example of what a Public Live event badge will look like in the app.
Image: Public

In a conversation with The edgePublic co-founder Leif Abraham said the team plans to allow more people to host live audio rooms, but they’re taking their time with the feature and wanting to see how things go before they go. ‘to open. Importantly, the first iteration won’t allow people to take the stage live and ask questions, either. Rather, they will be limited to emoji reactions.

Abraham says the fundamental reasoning behind limiting early posting is to keep the quality of the content “high” and also to moderate effectively by actually employing moderators and scheduling discussions, instead of leaving it to users to do it. application that have not been. approved. (While chats will not be saved for distribution, he says they will be saved on the backend for moderation and regulatory purposes.)

Interestingly, the moderators of Public come from media backgrounds; two out of three hosted professional television programs. He says audio makes more sense to the app than live video because it doesn’t require as much installation or production cost. Plus, listeners can log in while doing other things on their phones.

The decision to integrate live audio into another application is a testament to the broader desire to integrate live audio into existing platforms rather than building it as a separate product. Companies like LinkedIn, Facebook, and Twitter see this feature as a way to increase their platforms, and the famed Clubhouse is the leading app entirely dedicated to live audio. For Public, Abraham says people are already using the app to discuss trading and stocks, so having conversations about finance just makes sense, although other apps often host similar discussions.

“We’re the place where they get their financial news,” he says. “We are the place where they learn investment strategies, and therefore we are the button they think of when they want to dive into the stock market, or a business strategy, or an investment strategy, etc.

Clubhouse and other apps could host discussions with hikes that claim to understand the stock market and Bitcoin, but Abraham and his team are betting people are more interested in formal live programming than Public can guarantee will be well moderated. and from “reliable” sources.

About Georgia Duvall

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